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487 pages • paperback • 3 editions
ISBN/UID: 9780750644716
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 01 Dec 1988
Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previo...
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487 pages • paperback
ISBN/UID: 9780750644716
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 01 Dec 1988
Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previo...