Marketing in Travel and Tourism by Victor T.C. Middleton

Marketing in Travel and Tourism

Victor T.C. Middleton

487 pages paperback

3 editions

nonfiction business economics travel informative lighthearted medium-paced
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Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previo...

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