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Book Information
338 pages • paperback • first pub 2006 • 2 editions
ISBN/UID: 9780470051245
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 01 Dec 2006
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...
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Content Warnings
338 pages • paperback • 2006
ISBN/UID: 9780470051245
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 01 Dec 2006
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...
Community Reviews
Content Warnings