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264 pages • first pub 2000 (view editions)
ISBN/UID: 9780822941095
Format: Hardcover
Language: English
Publisher: University of Pittsburgh Press
Edition Pub Date: Not specified
Description
Steven Schier examines the shift in U.S. politics to activation--the political variant of niche marketing. This method encourages only a strategically selected few to get involved, resulting in a decline of majority rule in American politics.
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264 pages • first pub 2000 (view editions)
ISBN/UID: 9780822941095
Format: Hardcover
Language: English
Publisher: University of Pittsburgh Press
Edition Pub Date: Not specified
Description
Steven Schier examines the shift in U.S. politics to activation--the political variant of niche marketing. This method encourages only a strategically selected few to get involved, resulting in a decline of majority rule in American politics.