Managing Customer Experience and Relationships: A Strategic Framework by Philip Kotler, Martha Rogers, Don Peppers
Managing Customer Experience and Relationships: A Strategic Framework

Philip Kotler, Martha Rogers, Don Peppers

Managing Customer Experience and Relationships: A Strategic Framework

Philip Kotler, Martha Rogers, Don Peppers

624 pages digital

1 edition

nonfiction business informative medium-paced
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Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this c...

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