You need to sign in or sign up before continuing.

The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison

The Death of Demographics: Valuegraphic Marketing for a Values-Driven World

David Allison

381 pages • digital

1 edition

informative reflective medium-paced
More Options

Read With Others

Book Information


Loading...

Description

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t tr...

Show More

Community Reviews

Loading...

Content Warnings

Loading...