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472 pages • first pub 2014 (view editions)
ISBN/UID: 9780199646449
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing profes...
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Content Warnings
472 pages • first pub 2014 (view editions)
ISBN/UID: 9780199646449
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing profes...
Community Reviews
Content Warnings