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Book Information
224 pages • hardcover • 2 editions
ISBN/UID: 9780415213820
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 Jan 2001
Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' un...
Community Reviews
Content Warnings
224 pages • hardcover
ISBN/UID: 9780415213820
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 Jan 2001
Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' un...
Community Reviews
Content Warnings