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Book Information
246 pages • hardcover • 1 edition
ISBN/UID: 9780471646563
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 13 Aug 2004
Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing " Marketing expert Philip Kotler teams up with a renowned marketing consul...
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246 pages • hardcover
ISBN/UID: 9780471646563
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 13 Aug 2004
Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing " Marketing expert Philip Kotler teams up with a renowned marketing consul...