Understanding the Older Consumer: The Grey Market by Barrie Gunter

International Social Psychology

Understanding the Older Consumer: The Grey Market

Barrie Gunter

missing page info Add in missing page information hardcover

2 editions

nonfiction business economics informative medium-paced
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There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Underst...

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