The Psychology of Innovation in Organizations by Arthur J. Cropley, David H. Cropley

The Psychology of Innovation in Organizations

Arthur J. Cropley, David H. Cropley

260 pages hardcover

2 editions

nonfiction business economics psychology informative medium-paced
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In today's highly competitive market, organizations increasingly need to innovate in order to survive. Drawing on a wealth of psychological research in the field of creativity, David H. Cropley and Arthur J. Cropley illustrate practical methods fo...

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