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Marketing in Travel and Tourism by Alan Fyall, Victor Middleton, Mike Morgan

Marketing in Travel and Tourism

Alan Fyall, Victor Middleton, Mike Morgan

502 pages paperback

3 editions

nonfiction business economics travel informative lighthearted medium-paced
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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, an...

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