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252 pages • missing pub info (view editions)
ISBN/UID: 9780415727532
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 May 2014
Description
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-inter...
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252 pages • missing pub info (view editions)
ISBN/UID: 9780415727532
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 May 2014
Description
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-inter...