Packaging Baseball: How Marketing Embellishes the Cultural Experience by Mathew J. Bartkowiak, Yuya Kiuchi

Packaging Baseball: How Marketing Embellishes the Cultural Experience

Mathew J. Bartkowiak, Yuya Kiuchi

206 pages missing pub info (view editions)

nonfiction business sports medium-paced
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Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketi...

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