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688 pages • missing pub info (view editions)
ISBN/UID: 9780073049205
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 01 July 2005
Description
Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications...
Community Reviews
Content Warnings
688 pages • missing pub info (view editions)
ISBN/UID: 9780073049205
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 01 July 2005
Description
Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications...
Community Reviews
Content Warnings