Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones, Charles H. Vogl

Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones, Charles H. Vogl

288 pages hardcover

3 editions

nonfiction business
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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and c...

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