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Book Information
288 pages • hardcover • 3 editions
ISBN/UID: 9781523086610
Format: Hardcover
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 09 Jun 2020
Description
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and c...
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288 pages • hardcover
ISBN/UID: 9781523086610
Format: Hardcover
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 09 Jun 2020
Description
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and c...