The Routledge Companion to Global Strategy by

Routledge Media and Cultural Studies Companions

The Routledge Companion to Global Strategy

608 pages hardcover

9 editions

nonfiction computer science history sociology informative medium-paced
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The globalization of world markets has fundamentally affected firm strategy, making the implementation of global strategies a new imperative. To answer this, research has boomed in global strategy, increasing in quantity and quality. This timely...

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