Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Sandra Matz

240 pages digital 2025

5 editions

user-added

nonfiction business politics psychology
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A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us...

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