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246 pages • digital • 3 editions
ISBN/UID: 9781119704393
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is...
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246 pages • digital
ISBN/UID: 9781119704393
Format: Digital
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is...