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322 pages • first pub 2008 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy ha...
Community Reviews
Content Warnings
322 pages • first pub 2008 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy ha...
Community Reviews
Content Warnings