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Book Information
445 pages • paperback • 2 editions
ISBN/UID: 9780132538961
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 14 Aug 2001
Description
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth ed...
Community Reviews
Content Warnings
445 pages • paperback
ISBN/UID: 9780132538961
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 14 Aug 2001
Description
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth ed...
Community Reviews
Content Warnings