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Book Information
368 pages • paperback • 1 edition
ISBN/UID: 9780471497707
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 22 May 2002
Description
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and a...
Community Reviews
Content Warnings
368 pages • paperback
ISBN/UID: 9780471497707
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 22 May 2002
Description
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and a...
Community Reviews
Content Warnings