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700 pages • paperback • 7 editions
ISBN/UID: 9780750622448
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 23 Oct 1997
Description
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where d...
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Content Warnings
700 pages • paperback
ISBN/UID: 9780750622448
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 23 Oct 1997
Description
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where d...
Community Reviews
Content Warnings