Fashion Brands: Branding Style from Armani to Zara by Mark Tungate

Fashion Brands: Branding Style from Armani to Zara

Mark Tungate

228 pages paperback 2005

3 editions

nonfiction business informative fast-paced
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Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney...

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