A Chronology of Health Care Marketing Research by Dawn Iacobucci

Foundations and Trends(r) in Marketing

A Chronology of Health Care Marketing Research

Dawn Iacobucci

474 pages paperback

1 edition

nonfiction business economics challenging informative medium-paced
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A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the collection of summaries of marketing research articles reported in chapters ...

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