A Chronology of Health Care Marketing Research by Dawn Iacobucci

A Chronology of Health Care Marketing Research

Foundations and Trends(r) in Marketing

Dawn Iacobucci

474 pages missing pub info (view editions)

nonfiction business economics challenging informative medium-paced
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A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the collection of summaries of marketing research articles reported in chapters ...

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