Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity by Paul Harris, Gavin Ambrose

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity

Paul Harris, Gavin Ambrose

208 pages • first pub 2011 (view editions)

nonfiction design informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a design...

Read more

Community Reviews

Loading...

Content Warnings

Loading...