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Corporate Public Relations: A New Historical Perspective by Marvin N. Olasky

Routledge Communication

Corporate Public Relations: A New Historical Perspective

Marvin N. Olasky

190 pages paperback

1 edition

nonfiction business economics medium-paced
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Description

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays...

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