The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, David Weinberger, Dan Gillmor, Jake McKee, Rick Levine, Doc Searls, J.P. Rangaswami

The Cluetrain Manifesto: The End of Business as Usual

Christopher Locke, David Weinberger, Dan Gillmor, Jake McKee, Rick Levine, Doc Searls, J.P. Rangaswami

320 pages first pub 2000 (view editions)

nonfiction business technology informative reflective medium-paced
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, ...

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