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Book Information
184 pages • paperback • 1 edition
ISBN/UID: 9780761966913
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 28 Feb 2004
Description
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example...
Community Reviews
Content Warnings
184 pages • paperback
ISBN/UID: 9780761966913
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 28 Feb 2004
Description
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example...
Community Reviews
Content Warnings