Global Marketing: A Decision-Oriented Approach by Svend Hollensen
Global Marketing: A Decision-Oriented Approach

Svend Hollensen

Global Marketing: A Decision-Oriented Approach

Svend Hollensen

756 pages first pub 2004 (view editions)

challenging informative medium-paced
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This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total internati...

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