Wired Magazine (August 2010) the Future That Never Happened Featuring Will Ferrell in Pictures /The Search for the Stress Vaccine by Dan Winters, Christian Jennings, Vincent Fournier, Thomas Goetz, Chris Anderson, David Kirkpatrick

Wired Magazine (August 2010) the Future That Never Happened Featuring Will Ferrell in Pictures /The Search for the Stress Vaccine

Dan Winters, Christian Jennings, Vincent Fournier, Thomas Goetz, Chris Anderson, David Kirkpatrick

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The cover story the rise in "transmedia" storytelling -- the growing integration of TV and movie storylines with alternate-reality games, mobile internet, even street-corner stunts. We talk to the key players -- including Tim Kring, who unfolded H...

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