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Book Information
300 pages • hardcover • first pub 2013 • 3 editions
ISBN/UID: 9780814743478
Format: Hardcover
Language: English
Publisher: New York University Press
Edition Pub Date: 22 Mar 2013
Description
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-r...
Community Reviews
Content Warnings
300 pages • hardcover • 2013
ISBN/UID: 9780814743478
Format: Hardcover
Language: English
Publisher: New York University Press
Edition Pub Date: 22 Mar 2013
Description
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-r...
Community Reviews
Content Warnings