Financial Services Marketing: An International Guide to Principles and Practice by Christine Ennew, Nigel Waite, Roisin Waite

Financial Services Marketing: An International Guide to Principles and Practice

Christine Ennew, Nigel Waite, Roisin Waite

592 pages hardcover

4 editions

nonfiction business economics informative medium-paced
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Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with...

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