The Deviant's Advantage: How Fringe Ideas Create Mass Markets by Watts Wacker, Ryan Mathews
The Deviant's Advantage: How Fringe Ideas Create Mass Markets

Watts Wacker, Ryan Mathews

The Deviant's Advantage: How Fringe Ideas Create Mass Markets

Watts Wacker, Ryan Mathews

288 pages first pub 2002 (view editions)

informative reflective medium-paced
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The Deviant's Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, whe...

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