Practical Marketing for the Academic Library by Deniz Bevan, Tara Tyler, Charles Kowalski, Mark Alpert, C.D. Gallant-King, Stephanie Espinoza Villamor, Steph Wolmarans, Olga Godim, Elizabeth Mueller, Kim Mannix

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Practical Marketing for the Academic Library

Deniz Bevan, Tara Tyler, Charles Kowalski, Mark Alpert, C.D. Gallant-King, Stephanie Espinoza Villamor, Steph Wolmarans, Olga Godim, Elizabeth Mueller, Kim Mannix

137 pages • paperback • first pub 2021 • 2 editions

adventurous reflective fast-paced

Description

While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library market...