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472 pages • missing pub info (view editions)
ISBN/UID: 9781526444707
Format: Paperback
Language: English
Publisher: Sage Publishing Ltd
Edition Pub Date: 17 October 2019
Description
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third e...
Community Reviews
Content Warnings
472 pages • missing pub info (view editions)
ISBN/UID: 9781526444707
Format: Paperback
Language: English
Publisher: Sage Publishing Ltd
Edition Pub Date: 17 October 2019
Description
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third e...
Community Reviews
Content Warnings