A Origem das Marcas by Al Ries, Laura Ries

A Origem das Marcas

Al Ries, Laura Ries

282 pages 2004

1 edition

nonfiction business design informative medium-paced
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What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strik...

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