Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Products

Nir Eyal

242 pages hardcover 2013

21 editions

nonfiction business design psychology informative medium-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook m...

Show More

Community Reviews

Loading...

Content Warnings

Loading...