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Book Information
304 pages • hardcover • 5 editions
ISBN/UID: 9781541700963
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: 02 May 2023
Description
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share your vision. We all try t...
Community Reviews
Content Warnings
304 pages • hardcover
ISBN/UID: 9781541700963
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: 02 May 2023
Description
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share your vision. We all try t...
Community Reviews
Content Warnings