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Book Information
238 pages • paperback • first pub 2005 • 2 editions
ISBN/UID: 9780750683425
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 01 Mar 2007
Description
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ov...
Community Reviews
Content Warnings
238 pages • paperback • 2005
ISBN/UID: 9780750683425
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 01 Mar 2007
Description
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ov...
Community Reviews
Content Warnings