Productize: The Ultimate Guide to Turning Professional Services into Scalable Products by Eisha Armstrong
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

Eisha Armstrong

Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

Eisha Armstrong

172 pages paperback 2021

2 editions

nonfiction business design informative medium-paced
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More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process...

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