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370 pages • missing pub info (view editions)
ISBN/UID: 9781522582700
Format: Hardcover
Language: English
Publisher: Business Science Reference
Edition Pub Date: 26 August 2019
Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth unders...
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370 pages • missing pub info (view editions)
ISBN/UID: 9781522582700
Format: Hardcover
Language: English
Publisher: Business Science Reference
Edition Pub Date: 26 August 2019
Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth unders...