Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyen Trần

Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won

Phương Uyen Trần

224 pages first pub 2018 (view editions)

informative reflective medium-paced
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Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells th...

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