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392 pages • missing pub info (view editions)
ISBN/UID: 9780789002853
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the bo...
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392 pages • missing pub info (view editions)
ISBN/UID: 9780789002853
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the bo...