Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz, Anette Asp

Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Steven Quartz, Anette Asp

304 pages • paperback • 2015

4 editions

nonfiction economics psychology sociology informative reflective slow-paced
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If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further--in Cool, Steven Quartz and Anette Asp finally explain the fascinating s...

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