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206 pages • first pub 2011 (view editions)
ISBN/UID: 9780982150030
Format: Hardcover
Language: English
Publisher: American Writers & Artists Inc.
Edition Pub Date: Not specified
Description
Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead.Every marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical import...
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Content Warnings
206 pages • first pub 2011 (view editions)
ISBN/UID: 9780982150030
Format: Hardcover
Language: English
Publisher: American Writers & Artists Inc.
Edition Pub Date: Not specified
Description
Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead.Every marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical import...
Community Reviews
Content Warnings