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Margaret Peteraf, Arthur A. Thompson Jr, John E. Gamble
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448 pages • paperback • 4 editions
ISBN/UID: 9781259899690
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 11 Oct 2018
Description
Section A: Introduction and Overview. Chapter 1: What is Strategy and Why Is It Important? ; Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy -- Section B: Core Concepts and Analytical Tools. Chapter 3: Eval...
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—
Margaret Peteraf, Arthur A. Thompson Jr, John E. Gamble
448 pages • paperback
ISBN/UID: 9781259899690
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 11 Oct 2018
Description
Section A: Introduction and Overview. Chapter 1: What is Strategy and Why Is It Important? ; Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy -- Section B: Core Concepts and Analytical Tools. Chapter 3: Eval...