Crafting and Executing Strategy: Concepts by Margaret Peteraf, Arthur A. Thompson Jr, John E. Gamble
Crafting and Executing Strategy: Concepts

Margaret Peteraf, Arthur A. Thompson Jr, John E. Gamble

Crafting and Executing Strategy: Concepts

Margaret Peteraf, Arthur A. Thompson Jr, John E. Gamble

448 pages paperback

4 editions

nonfiction business economics informative reflective medium-paced
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Section A: Introduction and Overview. Chapter 1: What is Strategy and Why Is It Important? ; Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy -- Section B: Core Concepts and Analytical Tools. Chapter 3: Eval...

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