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84 pages • missing pub info (view editions)
ISBN/UID: 9783845402222
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Edition Pub Date: 27 July 2011
Description
This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of mark...
Community Reviews
Content Warnings
84 pages • missing pub info (view editions)
ISBN/UID: 9783845402222
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Edition Pub Date: 27 July 2011
Description
This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of mark...
Community Reviews
Content Warnings