Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970 by Barbara Junod, Andres Janser, Museum für Gestaltung Zürich

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970

Barbara Junod, Andres Janser, Museum für Gestaltung Zürich

208 pages • first pub 2009 (view editions)

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Description

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in ...

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