Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur A. Berger

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Arthur A. Berger

488 pages paperback

5 editions

nonfiction art informative medium-paced
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This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth E...

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