The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Dan Roam

278 pages digital 2008

9 editions

nonfiction business design informative medium-paced
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A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dall...

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